There’s a new trend with Hollywood actors, writers, directors and producers: instead of the target audiences in stadium-style seating in front of theater screens, they are now on couches in front of the TV.

With more movies transitioning into the blockbuster genre and onto IMAX screens, it is no surprise that TV series are seeing expanding budgets and attracting more credible actors, directors, writers and producers.

“Actors follow wherever the writers go,” said Gerry Koch, a talent agent from The Gage Group in Sherman Oaks.

Take Tina Fey, a screenwriter for the late-night variety show, “Saturday Night Live,” and Alec Baldwin, a 16-time “SNL” host who was known for his roles in movies such as “The Departed” and “The Hunt for Red October.” Baldwin was never seen as someone who would take a TV role. However, because of Fey’s work and Lorne Michaels’ track record, Baldwin signed on for “30 Rock,” written by Fey. In her book “Bossypants,” Fey recalls how she approached Baldwin to star on “30 Rock.”

“The show was good that week, and Alec was having a good time,” Fey wrote. “Lorne and I looked at each other should we just ask him? Lorne asked him, and Alec said yes.”

Many respected actors, such as Oscar winner Anjelica Houston— who is now starring in the Steven Spielberg produced NBC musical series, “Smash”—are now appearing on TV.

Seven-time Academy Award-nominated director Martin Scorsese produces and directs HBO’s “Boardwalk Empire,” which won a Director’s Guild of America award in 2011. The series also won the 2011 best drama series Golden Globe. “Boardwalk Empire” also helped its star, Steve Buscemi, win his first Globe.

In addition, director and producer Judd Apatow—known for his work in “Knocked Up,” “40-Year-Old Virigin” and “Superbad”—is now producing HBO’s “Girls,” which premiered Sunday.

Joining Tinseltown residents on the small screen are Broadway actors such as Megan Hilty of “Wicked” and Tony Award-winner Sutton Foster. Hilty stars on “Smash” while Foster will star on ABC Family’s “Bunheads,” premiering June 11.

It is no surprise that actors are now calling TV studios home. Many are on their way to an “EGOT”—the coveted title earned after winning an Emmy, Grammy, Oscar and Tony. In the end, the winners are the audience members at home who get to see great art without having to pay admission.