Valley Star

Issue date: 3/16/05 Section: News

Media Credit: Greg Burmann Greg Burmann / Valley Star WRIST OF MANY COLORS - Going strong, the trend is growing.

Wrapped around wrists of Valley College students, celebrities, disease survivors and those who just want to show support, the rubber bracelet fad is creating a buzz. People sport wristbands of every color, each representing a different cause.

"I would definitely wear one because I would want to support any loved one that was going through a rough time," said Valley student Christine Alvarez.

The most popular of the bracelets, the yellow LIVESTRONG band to support cancer research, has sold more than 40 million since the product's launch. Testicular cancer survivor, Lance Armstrong, began endorsing the LIVESTRONG bracelets through his foundation in partnership with Nike.

Since then, various other bands in different colors are raising awareness for other causes, making it easy for people to select the right band to match their ideology, their outfit, or both.

There's the pink bracelet sold to raise funds and awareness for breast cancer. Then there's the red band to benefit AIDS charities; blue for Autism; blue and white for tsunami relief efforts and purple for Alzheimer's disease. But wait, there's more: Dark green is sported to show support for the American troops; black and white promotes anti-racism and orange represents a commitment to remain smoke-free. The list goes on. A black version inscribed with the words "party crasher" is just one of the many parody bracelets available.

Valley student Rudy Lindayag says she is willing to get on the bandwagon. "I would buy one to help the charities, but I wouldn't wear it because it's not my style."

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